The culture at Kilmurray Kommunications is one of excellence achieved through accuracy, attention to detail, professionalism and a thorough understanding of client needs. This forms the basis of the approach to, and process of, content development, namely to:
Question – template questionnaire to elicit a detailed brief and correct understanding of the objective, target audience and messaging of the written communication;
Collate – comprehensive intelligence gathering through research and interviews;
Produce – drafting/originating, editing and proofreading of copy according to desired structure, style and tone;
Liaise – liaison with (web) design partners as well as other third parties engaged in the overall content development process;
Manage – project management through strict adherence to agreed processes, namely those of planning, approvals, deadlines and budgets respectively.
“I hear and I forget; I see and I remember; I write and I understand.” Chinese Proverb